Toys & games
Part of the Luxury & Leisure Products sector
Toys and games cover children toys, plush, construction sets, board and tabletop games and outdoor play that manufacturers and wholesalers supply to retailers and brands. This hub explains the main categories and how to find and compare verified suppliers on Digibition.
Looking to source in this sector, or want your company to appear here? Browse the directory or list your company.
Overview
This category spans plastic and wooden toys, plush and soft toys, construction and building sets, dolls and action figures, educational and electronic toys, board and card games, puzzles and outdoor play equipment. It also covers the components and packaging that finished products rely on.
Suppliers range from toy manufacturers and OEM or ODM factories to wholesalers, importers and specialist producers of a single toy type. Buyers are typically retailers, brands, distributors and importers building a seasonal or year-round assortment.
On Digibition, manufacturers, wholesalers and specialist suppliers of toys and games publish verified profiles, so professional buyers can discover and compare them by specialization and country.
What to check when sourcing
When you source toys and games, safety and age suitability come first, because toys are among the most heavily regulated consumer goods. Many markets expect toy-safety testing and conformity marking — for example EN 71 and CE in Europe — along with age grading, warnings for small parts and restrictions on certain materials and chemicals. Ask which standards a supplier tests to and what documentation it can provide for your destination.
Beyond safety, weigh material and build quality, minimum order quantities, custom or OEM options, packaging that survives retail handling, and consistency across a production run. For electronic toys, check battery safety and any electrical or wireless requirements for your market.
Use the directory to shortlist suppliers by specialization and country, request samples, then contact several and compare their responses before you commit. This is general information, not legal or technical advice.
What to check when sourcing toys and games
| Criterion | What to look for |
|---|---|
| Safety standards | Testing and marking for your market, such as EN 71 / CE in Europe |
| Age grading & warnings | Age suitability and small-parts or hazard warnings |
| Materials | Non-toxic materials and restrictions on certain chemicals |
| Build quality | Durability, finish and consistency across a production run |
| MOQ & customisation | Minimum order quantities and OEM or custom options |
| Packaging | Retail-ready packaging that survives handling and transport |
Frequently asked questions
- What does the toys and games category include?
- It includes plastic and wooden toys, plush and soft toys, construction sets, dolls and figures, educational and electronic toys, board and card games, puzzles and outdoor play equipment, along with the components and packaging that finished products require.
- What safety standards apply to toys?
- Many markets require toy-safety testing and conformity marking before sale — for example EN 71 together with CE marking in Europe — covering mechanical hazards, flammability, chemical limits and age grading. Requirements vary by destination, so confirm what applies to your specific products and markets.
- How do I find toy and game suppliers?
- Use the Digibition directory to filter by this specialization and by country, then open each company profile to review its products, certifications and specializations. You can message suppliers directly, or add several to a quote list and request quotes from all of them at once.
- What is the difference between OEM and ODM in toys?
- With OEM, you provide the design and the factory manufactures to it. With ODM, the factory offers its own existing designs that you can brand and adjust. OEM suits a distinct product idea, while ODM can be faster and lower-cost for a standard range. This is general information, not legal or technical advice.
- What should I check before placing a large order?
- Confirm the safety standards, age grading and materials for your destination, then agree minimum order quantity, lead time and packaging. Request samples, clarify the testing documentation your market requires, and agree quality and rejection terms in writing before committing to volume.
Looking to source in this sector, or want your company to appear here? Browse the directory or list your company.
Important notice
This page is general industry information published by Digibition for educational purposes only. It is not legal, financial, tax, customs, regulatory, or other professional advice, and it is not a substitute for advice from a qualified professional. Standards, certifications, duties, taxes, and regulatory requirements differ between countries and markets and change over time; nothing here is guaranteed to be accurate, complete, or current. Verify any requirement independently with a qualified adviser and the relevant competent authority before you act. Digibition is an online company directory and digital-fair platform; it is not a party to any transaction between users and does not endorse, guarantee, or accept responsibility for any third-party company, product, claim, or certification. A company being reviewed or approved for listing refers only to Digibition's internal listing review and is not a warranty of that company's quality, legality, solvency, or performance. Any mention of specific standards or certifications is illustrative and is not an endorsement or a statement of compliance. To the fullest extent permitted by applicable law, Digibition accepts no liability for any loss or damage arising from reliance on this page; any reliance is at your own risk.